Exploring Bandai Namco Entertainment's Cultural Impact
Intro
Bandai Namco Entertainment represents a dynamic force in modern entertainment, making significant contributions across both the gaming and anime realms. This company has not just stood the test of time; it has also continuously evolved, responding to shifting market trends and audience preferences. By pairing innovative game development with captivating storytelling, Bandai Namco has crafted experiences that resonate deeply with fans.
The journey of Bandai Namco is one that weaves together various threads—from nostalgic classics to cutting-edge technology. As we embark on this comprehensive exploration, our narrative will traverse through the rich tapestry of its major franchises, significant market strategies, and future innovations. We'll delve in-depth into character dynamics and thematic elements that have influenced its creations, offering insights that fans and newcomers alike will find enlightening.
Character Analysis
Character development in Bandai Namco's franchises not only enhances gameplay but also imbues narrative depth in ways that elevate the player's experience. One of the fascinating aspects of Bandai Namco's storytelling is its focus on intricate character arcs that evolve throughout the series.
Overview of Character Development
Throughout its portfolio, Bandai Namco has brought forth characters that resonate with audiences on multiple levels. For example, in the Tekken series, each character is steeped in a rich backstory that informs their motivations and conflicts. Players learn not only about their martial arts prowess but also about personal struggles and growth. This dual focus effectively creates a connection between the player and the character, prompting players to invest emotionally in the outcomes of their choices both in and out of battle.
Characters often undergo transformative journeys, where their flaws and victories paint a fuller portrait. Take Yasuke from Tales of Berseria: Yasuke's character arc leads through betrayal and redemption, mirroring the complexities of human emotions. This layered storytelling approach breathes life into narratives, ensuring that each game is more than just a sequence of challenges.
Key Relationships and Dynamics
In analyzing character relationships, Bandai Namco showcases an intricate web of dynamics that shapes the narrative landscape. Volatile relationships, such as the rivalry between Yoshimitsu and Kazuya Mishima, exemplify how conflicts extend beyond mere competition and into the realm of personal vendettas. These relationships drive not just individual character development, but also the overarching plot arcs that give depth to the gaming experience.
Often, these connections are reflective of broader themes such as loyalty, redemption, and the effects of betrayal. The emotional stakes are raised when personal relationships are put to the test against the backdrop of epic battles, creating a narrative tension that keeps players engaged.
"Character engagement is not merely about abilities; it's about the stories behind those abilities that resonate deeply with the players."
Thematic Exploration
Beyond character dynamics, the themes woven into Bandai Namco's offerings are crucial in understanding their broader societal implications and cultural influences.
Central Themes and Messages
Recurring themes in Bandai Namco games include struggle, perseverance, and the battle between good and evil. In titles like Dark Souls, players confront not just external enemies but also their own failures. The message that resilience can emerge from loss resonates widely, serving as a philosophical underpinning that invites profound reflections on personal growth and the nature of challenges.
In games aimed at younger audiences, such as those stemming from the Pokémon franchise, the emphasis shifts to friendship, teamwork, and the importance of caring for one another. This dichotomy demonstrates Bandai Namco's versatility in addressing diverse audiences through varied thematic lenses.
Cultural Context and Influences
In crafting narratives, Bandai Namco often draws from broader cultural stories, reflecting Japan's rich tapestry of folklore and modern societal norms. The incorporation of traditional elements into contemporary storytelling allows these games to transcend geographical boundaries and connect with global audiences.
From the supernatural influences in Soulcalibur to the complex motivations seen in the Dragon Ball series, Bandai Namco not only entertains but also educates its players about various cultural contexts. These influences often lead players to an appreciation of the intricacies involved in Japanese cultural storytelling.
In summary, Bandai Namco Entertainment has shaped the gaming and anime landscapes through its focused character exploration and thematic narratives, captivating its audience along the way. The intricate ties between characters, their development, and the overarching themes are not just icing on the cake; they are fundamental components of what makes Bandai Namco's portfolio so compelling.
Preamble to Bandai Namco Entertainment
Bandai Namco Entertainment is more than just a name; it's a cornerstone in the realm of global entertainment, weaving together stories, games, and cultural experiences that resonate with millions. The significance of exploring this company lies not only in its lucrative franchises but also in its unique ability to blend various aspects of entertainment, such as video games and anime.
This section serves as a gateway into understanding Bandai Namco's role in shaping contemporary pop culture. By diving into its historical roots and corporate structure, we can uncover how this company has evolved and adapted to the ever-changing demands of the entertainment world, ultimately leaving its mark on the hearts of fans.
Historical Background
Bandai Namco's journey dates back to a time when arcade gaming and anime were just starting to gain traction. The company was formed in 2006 through the merger of Bandai and Namco, two entities with rich histories of their own. Bandai was well-known for its toy manufacturing, dominating the markets with collectibles tied to popular media franchises. Meanwhile, Namco made its name famous with video game classics like Pac-Man and Galaga.
The fusion of these two giants was a strategic move that allowed for cross-pollination of ideas and strategies. The confluence of toys, games, and storytelling offered them a unique advantage, making it possible to create franchises that resonate across multiple mediums. The company didn’t stop at games; it actively sought to integrate anime into its projects, solidifying itself as a force in both industries.
In retrospect, this merger was a turning point that cemented Bandai Namco’s path towards global recognition. Today, titles like Tekken and Dragon Ball Z showcase the company’s prowess in creating memorable experiences that transcend generations.
Corporate Structure and Governance
Understanding Bandai Namco's corporate structure is key to comprehending its operational effectiveness. The company is structured into several divisions, each responsible for various aspects of its diverse portfolio. This segmentation allows for focused management over specific franchises and projects, enhancing the efficiency of its operations.
The governance system is designed to ensure accountability and transparency within the organization. A board of directors oversees the company, ensuring that decisions made are in the best interests of stakeholders and the overall brand image. During annual financial disclosures, Bandai Namco highlights its financial performance and strategic direction, revealing insights into how it navigates the crowded entertainment landscape.
Additionally, the governance framework emphasizes collaboration across divisions enabling an exchange of ideas that can lead to innovative projects. This often includes combining popular characters from one franchise into another, generating excitement and keeping fan engagement high. This cohesive structure highlights Bandai Namco's proactive approach in remaining a key player in the competitive entertainment industry.
Key Franchises of Bandai Namco
The significance of Bandai Namco's key franchises cannot be overstated. These franchises not only shape the identity of the company, but they also serve as cultural touchstones for millions of fans worldwide. Through their immersive storytelling, innovative gameplay, and engaging characters, Bandai Namco's franchises have made a remarkable impact on both the gaming industry and popular culture at large. It's a tapestry woven with threads of nostalgia, competitive spirit, and creativity that spans decades. Let's explore some of the most pivotal franchises that have defined Bandai Namco.
Tekken Series: A Legacy of Fighting Games
The Tekken series is often referred to as a cornerstone in the realm of fighting video games. Since its debut in 1994, it has not only set the stage for generations of players but also carved out a unique identity in the competitive gaming sphere. Tekken's character roster is staggering, featuring a blend of martial arts styles that offer players diverse gameplay experiences. The engaging storylines delve into the complexities of the Mishima family feud, adding a layer of depth that keeps fans coming back.
There's a nuance to each character that goes beyond movesets: it’s their personal stories and rivalries that resonate with players.
“Tekken isn't just about fighting; it's about the narratives we create with each punch and kick.”
Beyond just entertainment, Tekken has propelled the esports scene, making appearances in tournaments across the globe. Its combo systems, frame data, and competitive elements are studied like sacred texts by aspiring champions, making the franchise not just a game, but a competitive arena where skill reigns supreme.
Soulcalibur: The Weapon-Based Showdown
Soulcalibur stands out in Bandai Namco's portfolio as a series that elevates fighting games into the realm of artistry with its weapon-based combat system. Launched in 1995, it introduced players to a world where swords and other weapons shape the duels fought by its iconic characters. Each installment not only refines its fighting mechanics but also expands its lore, drawing on historical influences and mythological tales.
One cannot overlook the meticulous design of characters like Sophitia and Yoshimitsu. Each fighter carries their unique weapons and fighting styles, drawing players into a rich world where the stakes are often dictated by the clash of steel. Fans appreciate the aesthetic beauty of the environments and the fluidity of combat, creating a visceral experience that is both thrilling and memorable.
Gundam Franchise: Expanding the Universe
When it comes to multimedia franchises, few match the expansive universe of Gundam. Originally appearing in anime form in the late 1970s, Bandai Namco has successfully transformed this franchise into a powerhouse across games, models, and animated series. The unique integration of giant robot battles with intricate storytelling has cultivated a loyal fan base that spans generations.
The Gundam franchise has given rise to numerous video games that range from action-packed melee combat scenarios to strategy games. Each title contributes to the ongoing saga of the Universal Century, providing players with a sense of belonging to something larger than themselves. The ability to pilot iconic mechs like the RX-78-2 or Gundam Wing transcends mere gameplay; it brings fans into the heart of the battles they have watched onscreen.
Dark Souls: A Study in Challenge and Design
Dark Souls shattered expectations upon release in 2011, establishing itself as a hallmark of difficult yet rewarding gaming experiences. This franchise is lauded for its intricate world design, deep lore, and the sheer sense of accomplishment derived from overcoming its formidable challenges. A hallmark of the series is the obscure yet compelling backstory that player learns little by little, often needing to piece together fragments from item descriptions and environmental storytelling.
The original title not only redefined the action role-playing genre but also inspired countless games seeking to replicate its success, while championing the idea that frustration can lead to satisfaction. The lyrical beauty of its desolate landscapes and the poignant encounters with bosses establish emotional connections that linger long after the screen goes dark.
In summary, Bandai Namco's key franchises each contribute uniquely to the company’s legacy. From Tekken’s competitive edge to Dark Souls’ haunting depth, each has cultivated a distinct community of passionate fans, fueling the ongoing evolution of entertainment. Their relevance and impact continue to resonate, proving that Bandai Namco is more than just a name—it’s an experience.
Anime Productions by Bandai Namco
Bandai Namco's foray into anime production highlights a crucial aspect of its overarching entertainment strategy. This division not only enhances their brand by creating richer narratives around their popular franchises, but also opens a channel for new audiences to experience their stories. As gaming transcends its original medium, anime provides a visual narrative that can further engage fans and draw in those less familiar with gaming culture.
Collaborations with Anime Studios
The collaborative spirit is alive and well in Bandai Namco's approach to anime, where partnerships with renowned anime studios often yield delightful results. For instance, their collaboration with Studio Trigger led to the creation of “Darling in the Franxx,” which included elements from the Gundam universe, thus blending existing lore with fresh storytelling. Such alliances are not merely transactional; they infuse enthusiasm and creative energy, often resulting in visually stunning and narratively rich productions that resonate strongly with fans.
- Benefits of Collaborations:
- Leveraging Expertise: Established studios bring refined artistry and storytelling experience.
- Broader Reach: Collaborations can tap into multiple fandoms, broadening the audience base.
- Innovative Content: Fresh perspectives can lead to unique plots and character developments.
A more recent example involves Bandai Namco working with Toei Animation on the animated adaptation of the immensely successful Dragon Ball Z: Kakarot video game, which was well-received and reinforced their stronghold in both markets.
Adaptations from Video Games to Anime
Transitioning from video games to anime is not just a change in medium; it’s a transformation of how stories unfold and engage with audiences. Bandai Namco has pursued this path strategically, with adaptations breathing new life into their gaming worlds. The adaptation of “Tales of Zestiria” into an anime series exemplifies this. The series maintained the game’s narrative depth while offering a fresh visual lens.
"Anime adaptations facilitate deeper character exploration, making the gaming experience richer and more immersive."
— Anonymous Fan
- Notable Adaptations:
- Soulcalibur: Gave fans insights into character backstories, enriching the gaming experience.
- Tekken: The anime adaptations expanded on the lore, providing dramatic narratives traditional gaming strategies lack.
Such adaptations serve dual purposes—they enhance the gaming experience by providing context and deepen brand loyalty by drawing fans who may not otherwise engage with the games.
Original Works and Their Impact
Bandai Namco doesn't just adapt existing properties; they also produce original works that reflect their vision and storytelling prowess. These ventures create entirely new narratives while embedding them within the larger Bandai Namco universe. The “God Eater” series, for instance, was initially a video game but quickly spawned an anime series that showcased original storytelling set in the same world.
The impact of these original works can be far-reaching:
- Creating New Fandoms: Original series attract viewers who may not initially connect with the source games, cultivating a new fanbase.
- Brand Strengthening: They help solidify Bandai Namco's reputation as a versatile storyteller, capable of navigating multiple genres and formats.
- Revenue Generation: New storylines provide additional merchandise opportunities, bolstering sales across various platforms.
As Bandai Namco continues to explore new storytelling avenues within anime, it is likely to experience both creative growth and commercial success, standing at the intersection of gaming and animation in ways few companies successfully achieve.
Technological Innovations in Gaming
In today’s fast-paced world, gaming thrives on technology that continually transforms the player experience. Bandai Namco Entertainment stands at the forefront of these technological innovations. Their relentless push for advancement significantly impacts how gamers engage with their content, bridging the gap between imagination and reality. This section delves deep into the critical aspects of technological innovation, specifically focusing on advancements in graphics and gameplay, along with the roles of virtual reality (VR) and augmented reality (AR) in enhancing gaming experiences.
Advancements in Graphics and Gameplay
Technological advancements in graphics are pivotal to user immersion. A game’s visuals can either captivate or deter players. Bandai Namco has consistently pushed the boundaries in this area. By harnessing the power of high-definition graphics, they have produced visually stunning games that immerse players in rich storytelling and complex environments. For instance, the evolution seen in the Tekken series is remarkable; over the years, character models became more nuanced, and in-game environments evolved to reflect a level of realism that was almost cinematic.
Moreover, the integration of sophisticated gameplay mechanics, such as physics engines and real-time rendering, heightens the overall experience. These technologies provide players with more freedom and creativity. They can interact in the game world in ways that feel organic. For example, in Dark Souls, players navigate intricate levels where every action impacts the environment, adding layers to the previously linear narrative.
"The ultra-realistic graphics combined with engaging gameplay can transport players to worlds where they can lose themselves for hours." — Gaming Analyst
Typically, the focus on enhancing graphics may overlook the importance of gameplay sophistication. However, Bandai Namco balances both, ensuring that the gameplay experience complements the visual storytelling instead of overshadowing it. One can argue that this dual focus is what sets them apart in a competitive industry.
The Role of VR and AR in Gaming Experiences
As technology evolves, so do the ways in which players connect with games. Virtual Reality and Augmented Reality present exciting opportunities for Bandai Namco. These technologies expand player interaction beyond traditional screens, creating environments that feel tangible. VR, in particular, is about full immersion; players can step into their favorite games, exploring them from a new perspective.
For instance, in the Gundam franchise, Bandai Namco explores how VR can elevate the mech experience. Players are not just controlling giant robots but can feel the thrill of being inside one, acknowledging surroundings, and even responding to in-game events with their movements. This kind of engagement transforms gaming from a passive activity into an active experience.
From AR's perspective, it blends the digital and real worlds. Consider how Pokémon GO revolutionized gameplay by encouraging players to interact with their physical environment while capturing virtual creatures. The potential for storytelling is enormous — imagine driving a narrative where players solve puzzles in their backyard or at local landmarks.
Market Strategies and Global Reach
The landscape of the entertainment industry is constantly evolving, and Bandai Namco Entertainment has managed to carve a niche for itself through innovative market strategies and a robust global reach. Understanding these aspects is crucial to appreciating how the company has not only survived but thrived in a competitive marketplace. Bandai Namco's strategies comprise various elements that resonate with fans, enhance brand loyalty, and ultimately broaden its market presence.
Distribution Channels and Sales Models
A significant component of Bandai Namco's market success is rooted in its diverse distribution channels and adaptable sales models. The company carefully navigates both digital and physical formats, adjusting its strategies based on regional preferences and emerging technologies.
- Digital Distribution:
- Physical Copies:
- Sales Models:
- Bandai Namco’s games reach players through digital platforms such as Steam, PlayStation Network, and Xbox Live. This piece gives them a global reach that was once constrained by physical distribution.
- The increasing trend of purchasing online has meant that Bandai Namco must prioritize their online presence, ensuring that their games are visible and easily accessible for potential buyers.
- While digital sales have exploded, many fans still cherish physical copies. Bandai Namco smartly collaborates with retailers worldwide, balancing both sides of the market.
- Special editions and collector’s items also play an important role in this, catering to a dedicated fanbase willing to spend more for tangible collectables.
- A mix of traditional sales and models like free-to-play, where users can download the game for free but have the option to purchase in-game content. Titles like Tekken and Soulcalibur have benefitted from this approach, offering accessible entry points for new players without losing the loyalty of seasoned veterans.
Transitioning quickly within these models and channels allows the company to address changing player behaviors and market conditions.
International Partnerships and Collaborations
Working with global partners is yet another crucial aspect of Bandai Namco's strategy. These partnerships serve various purposes from co-developing games to working with local studios to precisely cater to regional markets.
- Co-development with Local Developers:
- Strategic Alliances:
- Cultural Events and Conventions:
- Collaborating with local developers in different regions enables Bandai Namco to tap into cultural nuances and preferences that resonate with local audiences. For instance, launching a game that integrates local folklore often attracts a more engaged player base.
- Bandai Namco often forms strategic alliances with companies like Demon Slayer: Kimetsu no Yaiba or My Hero Academia, leveraging existing fandoms to boost game visibility and appeal. This cross-pollination helps create dynamic, culturally rich experiences that appeal to a broader audience.
- They actively participate in global gaming events like E3 and Tokyo Game Show, showcasing exciting new projects and engaging directly with communities of fans. This not only raises brand awareness but allows the feedback loop between the company and its audience to strengthen.
"The company’s approach to forging international partnerships acts as a bridge, allowing them to communicate effectively across various borders, enriching the narrative that is woven within their games."
Cultural Impact of Bandai Namco
Bandai Namco Entertainment's influence reaches far beyond the screens of gaming consoles and anime broadcasts. In this section, we will explore the company’s cultural impact, demonstrating how its creations have woven themselves into the very fabric of global pop culture. There are several critical elements at play here, highlighting the benefits and considerations that arise from such widespread recognition.
Influence on Global Pop Culture
The company’s franchises have transcended the traditional boundaries of gaming and anime, embedding themselves within the sphere of international pop culture. Take the Tekken and Dragon Ball franchises as prime examples. Not only have they set the stage for competitive gaming, but they have also inspired fashion trends, music, and even academic discourse. The characters from these series, like Heihachi Mishima or Goku, frequently pop up in meme culture, social media discussions, and even YouTube content, proving their identity isn't merely confined by their original narratives.
Another noteworthy contribution is how Bandai Namco has collaborated with various artists and musicians. Their partnerships, like the one with Koda Kumi, have resulted in unique crossovers that bridge anime music and contemporary pop genres. Ultimately, these collaborations enhance the visibility of both the brand and the artists involved and push cultural boundaries, enabling Bandai Namco franchises to remain relevant over time.
Engagement with Fandoms and Communities
The deep connection that Bandai Namco has established with its fanbase is no small feat. Engaging with fandoms and communities has become an essential part of their strategy, making fans not just consumers but also stakeholders in the experience. Online platforms like Reddit and dedicated Facebook groups provide spaces where fans can gather and discuss their passion for franchises such as Pac-Man, Ace Combat, or the Tales series.
This active participation from fans manifests in various forms:
- Fan Art and Cosplay: Many community events, like conventions, showcase fan creations that celebrate the rich visuals and storytelling inherent in Bandai Namco’s games and anime.
- User-Generated Content: The emergence of gaming YouTubers and streamers has allowed fans to engage deeper with the content, creating tutorials, walkthroughs, and commentary.
- Feedback Mechanisms: Bandai Namco actively listens to its fanbase, often implementing suggestions or addressing concerns in various updates and releases. This two-way street reinforces fan loyalty and creates a sense of community ownership over the brand.
"Gaming is not just about winning; it's about stepping into a universe where every player feels they belong - a sentiment that Bandai Namco champions through its extensive engagement practices."
Sustainability and Ethical Practices
In today’s world, where the bar for corporate responsibility is higher than ever, sustainability and ethical practices have taken center stage in the operations of leading companies, including Bandai Namco Entertainment. This emphasis is not just a strategic move; it's a fundamental shift toward more conscious business practices. As Bandai Namco continues to craft iconic games and anime, their commitment to these ideals shapes not only their production processes but also their brand identity.
Environmental Initiatives in Production
Bandai Namco doesn’t just stop at engaging stories and immersive gameplay; they also recognize their role in preserving the planet. The environmental initiatives they implement reflect a thorough understanding of their impact. For example:
- Reduced Plastic Use: The company has made significant strides in minimizing plastic usage in packaging, opting for sustainable materials where possible. This isn't just a greenwashing tactic but a genuine effort to reduce waste.
- Energy Efficiency: Many of their offices and production facilities have adopted energy-efficient systems, cutting down on emissions and lowering their carbon footprint.
- Recycling Programs: These programs facilitate the proper disposal and recycling of electronic waste, ensuring that materials are reused rather than contributing to landfills.
"Incorporating sustainability into the core of our operations is not just a responsibility, but a commitment to future generations."
— A representative of Bandai Namco Entertainment
These steps show that Bandai Namco is serious about integrating sustainability into their production processes, actively working to make a positive impact on the environment. Moreover, their approach involves not just internal policies but also encourages their partners and consumers to participate in eco-friendly practices.
Diversity and Inclusion in Content Creation
Alongside environmental considerations, Bandai Namco is dedicated to promoting diversity and inclusion within their content creation practices. This facet is increasingly vital in today’s multicultural society. The company understands that showcasing different perspectives enriches storytelling and caters to a wider audience.
Key elements include:
- Cultural Representation: Bandai Namco makes an effort to authentically represent diverse characters and stories in their games and shows. This is crucial for building connections with global audiences.
- Inclusive Narratives: By incorporating a range of backgrounds and experiences, their content resonates with players from various cultures. This balance ensures more personal engagement for fans.
- Community Involvement: The company engages with fan communities to gain insights into representation issues and to understand how their content can be more inclusive.
Such practices not only enhance the richness of Bandai Namco’s productions but also demonstrate their commitment to creating a space where all voices can be heard and represented.
In summary, as Bandai Namco Entertainment navigates its future in the entertainment landscape, sustainability and ethical practices will remain vital. These considerations extend across their operations, intertwining with their overarching goal to engage with fans meaningfully while contributing positively to society and the environment.
Future Directions and Trends
In a world where the pace of technological evolution is like a bullet train, Bandai Namco Entertainment finds itself on the crest of significant transformation. Keeping a close eye on future directions and trends is not just crucial, it's about predicting the next wave of player and fan experiences. The decisions made today will pave the way for Bandai Namco’s long-term success and relevance in the gaming and anime spheres.
Evolving Player Expectations
The modern player has come a long way from the simple joys of pixelated screens and 8-bit soundtracks. Players today demand a richer and more immersive experience that resonates beyond the game itself. These expectations are not just high; they are evolving at a breakneck speed. With the rise of high-definition graphics, complex narratives, and interactive gameplay mechanics, Bandai Namco has to up its game tap in to these changing tastes.
Understanding the Shift
- Storytelling: Players now look for narratives that challenge their perceptions, allowing for emotional connections to characters. This isn’t just about saving the princess anymore.
- Community Engagement: Online multiplayer functionalities heighten social connections. Gamers now seek to build friendships, not just compete against each other.
- Diversity and Inclusivity: Acknowledging a broader range of stories and character backgrounds has become quintessential. Players expect representation in their favorite franchises; they want to see themselves reflected in the worlds they inhabit.
By incorporating these evolving expectations into future designs and releases, Bandai Namco ensures that its games resonate profoundly with audiences. Ignoring these would be like throwing spaghetti at the wall and hoping something sticks.
Anticipated Releases and Upcoming Projects
As we look towards the horizon, Bandai Namco has a slew of exciting projects lined up that aim to cater to this changing landscape. Considering the vast array of franchises under its belt, the anticipation is palpable.
Spotlight on Future Titles
- Tekken 8: Building on its legacy of fierce battles, this installment promises to enhance character customization and narrative depth. The evolution includes not just improved graphics but also a storyline that delves into deeper emotional states of the fighters.
- Elden Ring Expansion: Following the outstanding success of the original, the expansion is shaping up to deepen its lore, while maintaining the challenge that players have come to love.
- New IPs: Not all eyes are just on sequels; Bandai Namco is rumored to be working on fresh intellectual properties that tap into unexplored ideas and ecosystems.
The Role of Feedback
A burgeoning trend is the incorporation of player feedback into development cycles. Utilizing community-driven insights not only fosters loyalty but also fine-tunes game experiences to meet the desires of fans. This makes players feel like they have a say in the universe they are a part of, rather than being mere spectators.
“The next wave of gaming isn’t just about the technology; it’s about the journey we take together.”
